Episode: Idea Journey
Sylvia Henderson, Host of IdeaSuccess.TV, interviews Turiya Hodge, Founder & Host of Social Media Saturdays (www.SocialMediaSaturdays.net) about having a social media plan for business in the same manner that we have business, marketing, and sales plans. Turiya gives guidance on creating your social media plan and emphasizes that prior to jumping in and “doing social media” haphazardly, entrepreneurs and professionals must identify their potential clients, research where they hang out and how they use social media, and then determine the appropriate content that meets their market’s needs. She also comments on a news article trending about Facebook being bad for person-to-person relationships.