Episode: Conference Connection
Sylvia Henderson, Host of IdeaSuccess.TV, interviews Laura Rhode, Tradeshow & Marketing Specialist and owner of brandmarket (www.brandmkt.biz) about business branding at conferences, conventions, expos, & trade shows. We cover (1) why use an expert in brand marketing, (2) how to set up an exhibit / vendor table, (3) what to consider investing in & leaving out when you budget your show dollars, and (4) examples of items on which to convey your marketing message.